What is the difference between a good image and the best image? No need to waste time thinking or analyzing. Most of us know the answer and that is “Presentation”. Any image that is a model, architecture, product photography or anything at all, the presentation should be appropriate. And for online business, it is the most important part of all about a product to represent at its eye-catchy form. Why does it matter the presentation way of the image when the details are included? Well, this is a thing to explain in words.
We have all visited online marketplaces more or less. Among the images of various brand products, which one draws our attention first? Of course the one with the best look and presentation angle. It is said, “Seeing is believing”. Seeing comes first then the details attached. When we search for online products, the first thing in our head comes is the visual satisfaction of our mind. A product image with an improper view does not please or attract our eyes. Also, the view is ok but the angle or surroundings may spoil the image impression. Images can tell stories. So the images with the best presentation tell the best details without words.
E-Commerce websites can be transformed into business personnel with high-quality product images in an arranged manner. Sales study found out by analyzing 9 million product images that, the most significant requirement for purchasing behavior are the pictures. As for the leading e-commerce sites like Amazon, e-Bay, Alibaba, etc. the optimization requirements are specific and conditional.
To make the product image more focused and eye-catchy, a couple of methods are enough to follow while editing. Raw photos or images without the required form are not applicable for the concerning e-Commerce sites. The instructions below can illuminate an ordinary image with compatibility and smartness.
Keep the Product Image Simple and Focused:
1% or fewer customers do not prefer to see the image while shopping. 99% prefer to see more than one picture of the product to make sure if they are choosing right. Millions of online traders around the world represent online shoppers with the choices of any item. So it is the first priority to present a product with a straightforward understanding of the perspective. The product image should be simple looking without any surroundings. A clear white background is much appropriate to focus product image without any distraction.
Best Angle Concerning the Product:
All the products are not best looking at the same angle. According to product variation, the presentation angle will vary. Take several pictures from various angles of the same item and evaluate them side by side. Considering the shape, the figure, and the way of the product utilization, the best view will be determined. If there some confusion, check out sample images on the website or get help from the experts.
Image Sharpness with Light Balance and Vibrant Color:
After getting the image clipped, it should be edited with multiple tools from Photoshop. It is very important that a dull image or image with impurities may damage the impression of the product which ultimately affects the business. Make sure the image is sharp enough to show the details. Adjust color, contrast, brightness, exposure, etc. for the best view.
Thrive In The Age of Visual Commerce:
In the world of information technology, everything is clear with visualization. Images represent the real product in a visual format. Lots of e-Commerce sites along with social media play roles in online marketing. Business is spreading fast from devices like computers to any electronic devices with internet connectivity. Online market research shows the extremely powerful demography projected online business will be between $19 billion and $24 trillion by 2020. Under standard images will not be applicable for uploading instead of requiring professional completion of the item images.
Represent Your Brand In Its Best Light:
Clients look for the brand of online products. So the brand impression should be focused properly on the presentation. Brand image is required to be shown and expressed visually and by description. A visual impression of the brand competes with other brands on an e-commerce website. If the brand image is represented in exciting, vibrant aspects that customers will go further to know more about the product.
Clean Background First:
Release the product image free from surroundings or blending colored background. You should use Photoshop Clipping Path Service to clip and separate from the background, add a single colored one considering the product impression. To make the job easier, take product photos in a supportive environment with a plain white background. It is easier this way for convenient post-production.
Pay Attention to the Lighting Lookout for Reflection:
Lighting and reflection of the product should be natural and limited. To make the product image look livelier you should pay attention to the light along with proper reflection. Take the picture in an environment with sufficient light from every angle. This will give the photo a better look. Edit the photo with Image Editing Service to modify shadow and create or modify reflection. This requires time and cash but if you can edit, cash will be saved.
Place Yourself on a Customer’s Position:
Take the picture as a customer’s eye. You place yourself in the place of a customer that how you would like to see the product image with the best view.
Use a Lifestyle or Product In Use In the Photo:
Product image is better viewed with the lifestyle in use. For example, if the item is “Corn Flakes” you should include a bowl with corn flakes and milk inside with a yummy impression in the photo. If the product is apparel, it should be taken with the environment matching with the type. Example, Suit at a party, Casuals at home, Swimsuit on a beach, etc.
Product with the box should be represented with the item inside. If the product in quantity, place them by stacks with the individual details with each one. Images of the product should be professional so that the customers like to look more and not pass for another one which will definitely increase the demand.
Your Options for Optimizing Images On A Budget:
Budget for optimizing product images should be considered with the product value. If the product is of low cost and the profit percentage is not enough nor the selling quantity, you should not budget huge for high-quality image editing service. The opposite for the high-range products with better profit and more sell, you should use more budget so that your product can compete other branded similar type ones.
Minimum Budget Online Editing Solutions:
For low-budget products, there are a number of free or low-cost photo editing services over the internet. Same for the high-end products, there are lots of professionals who offer affordable and reasonable prices for various types of image editing services with short-time delivery. It will also save both your time and money. On the other hand, if you can do the editing, use your best images for the maximum range output of your product image to create your position on an e-commerce site.
Retouching Requirements – Is Outsourcing Your Best Option?
If you do not want to waste your valuable time and labor for image editing or you do not have much idea on the manner, leave the job to Image Editing Companies for assistance. The service provider will assist you with competitive price maintaining the quality and deadline.
Editing cost today is very inexpensive and as time is more valuable than money, you can save your precious time and knowledge for business improvement. Also, you can ask for correction as many times as required until you are satisfied with the job.
Professional e-commerce dealer can use their thinking capabilities with experience to take the best shot of the product photography. Also for those who can use the time to shoot and edit product appearance, are benefited. Those who cannot use time or labor can use reasonable and attractive services from Image Editing Companies with satisfactory output. The goal is to represent the products in an appealing manner whether native web pages or e-commerce sites, to get an acceptable impression in the long run.