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Graphic Design is all about art with a motive or purpose. It is the process by which one or several Photography, typography, and illustrations are used to get visual communications and problem-solving done. Sometimes the term ‘Graphics Design’ is referred synonymously, as it is considered to be a subset of communications design and visual communications. William Addison Dwiggins invented the term Graphics Design in 1922.
A graphic design project may involve two functions- The presentation of preexisting images developed earlier by the graphic designers and the stylization. The elements can be used in both forms- traditional and digital, which eventually incorporates the use of typography, visual arts and page layout techniques. Graphic designers illustrate pages and voluntarily add graphical elements. Graphic designers often tend to give commissions to photographers and illustrators to provide them with the original pieces. Digital tools are used by designers, often referred to as multimedia design or interactive or creative design. Communication skills are considered as a must for the designers to influence an audience so that they can sell their designs to them.
The common uses of graphic design include corporate design, editorial design, advertising, environmental design, web design, communication design, product packaging etc. The corporate design includes logo and branding and the editorial designs include magazines, book, and newspaper. All those things visual are the application fields of graphic design- from road signs to technical planning. In the entertainment sector, graphic design is used to decorate, scenery and visual storytelling. Novels, comic books, DVD covers, opening and closing credits in filmmaking are some other examples of graphic design in the entertainment fields.
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Ad design or advertising design is the method where visual artworks are created and organized in advertisements. The task of advertising designers has become very crucial in recent days as it’s considered a key factor that triggers the consumers to buy the ad’s featured product.
A Logo Design is a design that portrays an organization. A logo design can include a name, symbol or trademark that works as a representative of an organization or service or product. It is a graphical element that is used in recognizing. It works as an identity for the product or organization.
Raster to Vector
A raster image is created by pixels with a different color each to display an image. A vector image is created by paths with a mathematical formula (vector) each that depicts how the path has been shaped and by what color it is filled it. Vector images are comparatively better than raster images.
A strong composition helps to attract the attention of the viewers and clarifies to make them understand in which category the project falls in- 2D or 3D graphic, a still or a motion graphic, a print or a screen based project etc. Page composition deals with arranging the visual elements on a page.