Do you have a website? Do you want to rank higher on Google? To learn how to, stick with me!
Cause we’ve got a wholesome guideline for you on how to rank higher on Google in 2020 with image, content & SEO.
So, what’s Google Ranking?
Google ranking is the position where your website is listed in Google when a user searches that phrase or keyword on Google’s search bar. Being ranked at number 1 means that you are at the top of the search list. If you are on number 11, that means that you are on page 2 of the Google Chrome browser as most search results have ten listings per page.
Research has shown that internet users tend to click on the links that appear on the first page, specifically in the top region. So, it is essential to rank higher on Google’s list to get more traffic to your website.
How to rank images on Google
Ranking up an image on Google can be a hard job if you do not know how to do it. Well, nothing to worry about because we are about to learn a thing here.
First of all, your image should be unique and relevant to the topic. You can use CC0 images for your blog or website but that may not give you a better response. The second one is the image details. Include some information in the image detail so that a reader can understand the image theme even if the internet connection is slow.
Information that you must add is Image Title, Alt Text, Tag, Owner Info, Website Link, etc. Also, you can add some more info in image properties but they are not mandatory.
Here are some image optimization tips for you:
Choose the Suitable Format:
One size doesn’t fit all. With multiple image format options, saving or exporting images can seem complicated to you. So, before putting it on your site, select the right image format. In connection, photo editing in relevant topics is quite useful to use a specific format you may need.
While there are many image formats, PNG and JPEG or JPG are the two most common picks for the web. You can also use GIF format, but some sites classify GIF files as animation. As GIF only uses 256 colors, it’s the best choice for animated images.
|Image size||Generally, JPG images are smaller than PNG images of the same image.||Generally, PNG images are larger than JPG images of the same image.|
|Transparency||JPG does not support transparency in images.||PNG supports transparency in images.|
|Image Quality||JPG images may lose some image data causing quality loss.||PNG images are of high quality.|
So when to use what? PNG or JPG?
When you need a high-resolution image, you pick the PNG format. This format comes with larger file sizes but produces better quality images- for example- icon creation.
And, where you need a smaller image size, for example – a web page, use JPEG or JPG format. Adjust the resolution and file size for better quality. JPG images are used in photography.
Also, photo Background Removal operation opens up the opportunity to make the proper use of PNG format. Well, you can save that in JPG format as well. Only the background will be white instead of transparent.
Customizing Image File Names
Create a descriptive, keyword-rich file name. It is crucial for ranking at the top. Image file name alerts Google and other search engine crawlers as to the subject matter of the image.
Typically, an image file name looks like this: “IMG_16092020” or similar. It doesn’t help the search engines. Change the file name to something specific and relevant to the content to help the search engines understand your image and improve your SEO value. Naming an image with particular words lets users and search engines understand the image and helps you rank.
Compress Your Images
According to HTTP Archive, images make up to 21% of a total webpage’s weight on average. Heavier web pages take more time to load. That’s why compressing images before uploading them to your site is highly recommended. You can use Google’s PageSpeed Insights tool to know how images are affecting your page speed.
Image compression can be of two types- lossy and lossless. You can compress images on your desktop using Photoshop or other image optimization tools to get a lossless compression. Try to keep your webpage’s total weight under 1 or 2 MB in size. Find the right fit between your compression rate (quality) and the file size. Typically, images like PNGs should be under 100 KB or less for best performance.
Create Unique Images
Try using original pictures rather than stock images if you want to stand out. They will have a better impression on your visitors because many websites are cluttered with similar stock photos.
The more original and high-quality pictures you have, the better your chances are of ranking on relevant searches. Also, do not forget to polish your image with the meaningful retouching that can create an appeal
Beware while using stock images. Shutterstock, Getty Image, and DepositFiles are some stock photo providers. Make sure there’s no copyright conflict in the files you choose to use. You could be paying millions in an image copyright lawsuit if any stock photo provider owns an image you use, and you don’t have the license to use it.
SEO-Friendly Alt Texting
Text alternatives to images are Alt tags. If the image fails to load, visitors will get an image box with the alt tag. Make sure to give pictures of relevant tags. It helps your website achieve better results in search engines by associating keywords with images.
Categorize products in subcategories
In 2018, one of the significant updates Google revealed was that they use the file path and file name as an actual ranking factor. Suppose you have an e-commerce brand with multiple products. Categorizing your products, according to subfolders, will be more SEO-friendly.
Produce high-quality content
Do you update your Website regularly? Or you haven’t touched it since the day you built it. Then you probably don’t have a great ranking now.
- It would be best if you gave visitors a reason to keep coming back to your website to drive more traffic and increase its popularity. High-quality content with recent and relevant information will bring back your old users and new ones.
- Dwell time is another factor that reshapes your SEO ranking. Deeply informative content generally gives longer dwell times to your Website. Dwell time refers to the time spent on your Website per visit by an individual. If your site has current, authentic, exciting, relevant, and newsworthy information, it will keep visitors on your page for a more extended period and increase your dwell time.
- And there’s another thing to consider.
When users bookmark a website from the Google Chrome browser, it helps the website rank in Google. Google Chrome dominates nearly 41.50% of the Internet browser market share, and this number will continue to rise as Chrome was also the most downloaded browser in the first half of 2020.
High-quality content and relevant topics will increase the chance of bookmarking your Website by visitors.
3. SEO/Search Engine Optimization
SEO is the process of optimizing online content so that a search engine shows it as a top result for searches of a certain keyword. It is the tactic of ranking high on a search engine. It is basically the process of optimizing your online content so that a search engine shows it as a top result for searches of a particular keyword.
SEO helps you to get at the top of the search results surpassing millions of posts published every day.
It is quite tough to stand out. But you have to if you want to make your blog a success. People get so crazy about SEO that they conduct more than 2.2 million searches on any given day. It is the charm to apply to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
There are two ways to get optimized based on payments- paid and unpaid. The unpaid section of SEO is also known as organic listings.
What Are the Most Crucial SEO Ranking Factors?
- Domain Age, Authority, and URL.
- A Secure and Accessible Website.
- Page Speed (Along with Mobile Page Speed).
- Optimized content, images, and meta description.
- Keyword research and using long-tailed keywords.
- Subheadings and small paragraphs.
- User Experience (RankBrain- the ability of machines to teach themselves from data inputs).
- Mobile Friendliness.
- Technical SEO.
- An eye-catchy title.
Learn how to develop an e-commerce strategy in 2020
Here is some e-commerce SEO Strategy to follow to rank higher on Google:
Focus on-page SEO
Analyze the keyword search and user intent
Keyword research is essential. A keyword is a shortened phrase about your content. Google uses that phrase to find out which content is critical in a specific search query and how the page should get a high rank in searches for a particular term.
Search volume will tell you how much interest a particular keyword inspires users.
User Intent is the primary intention a user has when typing for seeking a query into a search engine. Types of Search Intent include navigational, commercial, informational, and transactional.
The SEO title tag is an essential element of on-page search optimization. Title-tag is one short sentence to describe your online space and domain. Title tags show up in SERPs(Search Engine Results Pages), external pages, browsers, and social media. So it has to be eye-catching that the audience likes it, and your site reach can be high.
Eye-catchy Meta description
A meta description is a short paragraph that is displayed under a title tag on the SERP. A meta-description introduces your brand to the user. Try to use an eye-catching Meta description that attracts your audience more.
Use alt-tags for all of the images. The search engine doesn’t read images, it reads alt-attributes. Alt-attributes help search engines understand what the meaning of the picture is, so use the keyword for image optimization.
Content marketing is essential for your website because it will give answers to your audience’s questions. With content marketing, you can win the trust of your audience, connect with your customers, improve conversions, and generate leads.
Nowadays, customers expect high-quality, unique, consistent content from their favorite brands.
How important is SEO in 2020?
For the purpose of driving organic traffic, the strength of SEO is clear. Optimizing your pages for SEO is going to be even more critical in 2020 as organic search continues to rise above other search traffic.
This article will serve your purpose of how Image, Content & SEO help you to rank and how to rank higher on Google in 2020.