The clothing photography guide boosts your knowledge to another level in professionalism. A large number of things you may find unfamiliar if you do not have experience. Well, today’s topic is about going beyond the basic requirements of clothing photography ideas.
We will only share the experiences and important themes that we have learned during work. However, you can get an idea from here. Implementing the ideas with your creativity, you can achieve the perfect shot. By the way, if you need fashion photography tips, you can search online for tons of instructions.
Before going to the main episode, we would like to divide the clothing photography process into some parts. And, they are focusing on things, photography, and post-production. Each of them is very important in their section. Combining them all, you will convert your thinking into reality.
However, several types of fashion photography are related to the topic. But, we will discuss clothing photography only. Moreover, a lot of apparel photography services you may get online will redeem your labor in exchange for money.
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Things to Focus on Clothing Appearance
A couple of things you need to focus on for perfect photography. But, we are mentioning some of those here to have an idea. The complete session may require thousands of words that we will avoid for the time being. So, we will go in brief here with the key points and short details.
Whether we give you a guideline or not, the whole procedure depends on your creativity and expertise. Besides, the importance of an apparel photographer is undeniable.
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Focus on the prime features
Except for some regular clothing, all others have something different in them. You need to focus on the different or prime features of clothing while photography. So, keep the details in your photography to make the image eye-catching. However, some clothes are unique and attractive in nature. And, you do not need to work hard to focus on any individual part indeed.
Take multiple images
One single image may not represent the whole garment. You need to take a couple of images from different angles. Also, try to take photographs from a constant distance from the clothing. By doing so, you will have a full view of the apparel for a better presentation.
Remove distractions (Price label, sticker, etc.)
Take a photograph of the clothing without any distractions. When you prepare a garment/apparel for photography, take out price labels, stickers, etc. from that. By doing so you can present a fresh image to the audience. Customers will not get disturbed by unnecessary items except for the clothing.
Using a human model/Mannequin
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Try to use human models or mannequins for clothing photography. Apparel on a model or a mannequin looks more appropriate than when kept flat or hung. You will get dozens of differences in flat lay photography vs mannequin photos. You will have a 3D look when placed on any of them. Human models are expensive. Whereas, mannequins are less in terms of cost and one-time investment. You can remove the mannequin by image editing called Ghost Mannequin Effects.
Match to the shape (Pin, clips, masking tape)
Clothing photography with a human model does not require matching the shape. We usually match the size of the clothing according to the model. As for the mannequin, try to suit it up well. Use pins and clips to fit the garments. Use masking tape where there is a possibility of slipping down the top of the garments. In most cases for party dresses, masking tape is the lifesaver.
Do not forget to iron the apparel before taking a photograph. Clothing with wrinkles is never applicable for a presentation. Make sure ironing is in a proper manner and no wrinkles are visible. Well, in some cases wrinkles are allowed to represent smart curves.
Remove dust and other particles
Clothing photography needs a significant manner. Dust or any other particles that are not related to the apparel, need to be removed before shooting. Sometimes, a single unsuitable object can wrack the whole impression. So, be sure to remove them for the sake of the best desire.
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A set of clothing requires flat lay photography. For a single garment, you can use a model or a mannequin. When you use a full set, it is good to see them together in a flat view. Also, in some cases, the same type of garments with different color presentation needs the same method. The flat clothing photography kit with shooting gears is quite useful.
Do you need the clothing presentation need to be in an animated format? 3D/360° packshot does exactly what you want. The way of presentation is an image editing term but requires specific photographs. You need to take a couple of photos around the apparel. Image editors will do the rest.
Use invisible thread (if required)
You can use invisible thread to hang the apparel while photo shooting. The thread is thin, strong, and at the same time invisible to cameras. You can have a diverse look if you want. The technique is optional. If you want, you can use it.
Shooting Gears and Their Utilization
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Shooting gears or camera with equipment are important enough for clothing photography. In fact, it is one of the top priorities for capturing a perfect image. However, the expertise lies in the experience of a professional photographer.
Professional camera & lens
A professional camera is imperative to clothing photography, along with compatible lenses. You need to conduct a professional photographer for the job. Plan your requirements and explain them to the photographer. He/she will implement the experience and expertise and give you the perfect result. Also, he/she knows the use of a professional camera, lens, and the settings required.
Place your camera in an accurate position. Every clothing does not look good in photographs from the same angle. Again, you need a professional photographer to figure out the best angle and distance. Or, if you feel like doing it yourself, I suggest taking multiple photos from different positions and choose the best one.
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Another irresistible part of clothing photography is lighting. With a poor light, the photograph will lose details. On the other hand, excessive lighting is also harmful to the smoothness of the apparel. Maintain the lighting that is the best for the clothing you want to photograph.
Studio type setup
A professional photo studio maintains some setups for various photo shooting. If you need to take clothing photos on a regular basis, it is better to set up a studio. Well, if you want your garments photo shot in a professional studio, you can ignore this.
Adjustable zoom or digital zoom
Today, digital technology has gone quite far in camera and photography. Smartphones have taken the place of fixed lens cameras. Now you do not need to carry another camera with you while traveling. The method only applies to personal use only. If you want your clothing photographs good enough, you will need cameras with adjustable zoom. You should not use digital zoom as it is limited to focusing on the perfect shot.
Tripod for the camera
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Use a tripod for the camera to avoid unexpected shaking. Professional photographers often use this for a stable image or video capture. Also, there is a remote to click the shot without touching the camera. The main theme is to capture images free from shaking.
ISO, aperture, Shutter speed
For clothing photography, it is very important to adjust some settings in the camera. The first one is the ISO. Keep the ISO low for this photography for a clean shot. The higher the ISO, the noisier the photograph will be. The Aperture should be f/8 to f/11. The higher the Aperture the better focus you can have. As for Shutter speed, use the low one while using a tripod. But, if you photograph by hand, I suggest using a higher shutter speed for shake-reduced photography.
White balance holds significant value to clothing photography. You may get different colored light effects while photo shooting. Make sure you maintain a white balance while taking the photograph. If the surroundings are not supportive of the flow, use artificial white lighting to get a perfect balance.
Post Production Clothing photography guides
After the pre-production of a photograph comes to the post-production, which is editing. We will interpret editorial fashion photography here for you. But we may not cover total fashion photography editing in this short article. We will try to illustrate clothing photography post-production only.
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The basic editing for image post-production is background removal or change. Well, it is not a must to remove or change the background always. But, it helps to remove the distraction. You want your clothing photograph to be appealing. Remove the background or change that depending on the subject biz.
Take care of the color of the clothing photograph before you use it in some places. Perfect color and the amount of color can increase the beauty of the apparel. Photoshop has a specific layer called the Hue/Saturation adjustment layer. Adjust the sliders to achieve the best result.
Change of colors
The change of colors is quite useful for clothing photography. Using only single-colored clothing is rare for business. Only exclusive ones are represented in such a way in a rare case. But, in general, the same apparel in different colors is common. You can change the color of the garment or copy the same subject with different colors. And this is more cost-saving as well.
Beautify the clothing photograph with image retouching. Retouching means the editing of an image in general. But, there is a specific part of image editing by this name. Spot & impurities removal, smoothing rough areas, and giving the image a clean & clear look is called retouching. Make sure you use retouching of the clothing for a uniform look.
Ghost Mannequin effect
The Ghost Mannequin effect of image editing is quite popular for clothing photograph presentation. You can call it an invisible mannequin effect too. When you use a mannequin for photography, it is not smart to use the photo as it is. You need to remove the mannequin by photo editing.
The Ghost Mannequin effect gives the apparel a hollow look. Well, you need to take a couple of photos to complete the subject with editing. Take the apparel photo of the front side with the mannequin and the backside without the mannequin. Graphic designers will complete the image then.
After doing all the editing explained above, you need to crop the cloth image. Depending on the website requirement, you need to scale the image. You may need it vertical, horizontal, or square. Cropping is very easy. In Photoshop, open the image and use the crop tool to get the scale.
You can use the ruler for better accuracy. If you are using Photoshop CC2019 or above, you will have the ‘Artboard’ option. Use it and get the perfect cropping of the clothing.
A guide to clothing photography will help you to understand the things you should know. We have discussed the matter related to business only. For personal use, some of the points will be different. However, if you do clothing photography at home, this case study will be your preliminary support. We will come back with more learning articles in the future. Till then, take care.
How to photograph clothes on a hanger?
Ans: To photograph clothes on a hanger, you need to place that on a wall. Also, you can use a fishing thread to hang in the distance of the wall. The thread is so thin that the camera cannot capture the trace.
How do take pictures of clothes at home?
Ans: Taking pictures of clothes at home is not much difficult. The main thing is to organize. Arrange the clothing in an eye-catching manner so that you can get a beautiful photo.
How to photograph clothing with a model?
Ans: To photograph clothing with a model, you need to focus on the size and fitting. Try to use the perfect size to get a better fit. However, you may face difficulty with the exact match with the model and clothing. Use pins and masking tape to ensure the best look.
What to wear for a photoshoot outdoors?
Ans: Outdoor photo shooting has a lot of variation. Clothing outdoors depends on the scenario where you want to shoot. Clothing for sea beaches and clothing for deserts are different naturally. Make sure you use the best match for an outdoor photoshoot.
What to wear to a photoshoot for modelling?
Ans: The question is pretty technical and conditional. You cannot select a specific dress for photoshoot modeling because of different situations. For example, photoshoot outfits for couples are different than wedding photography.